Tuesday, November 25, 2008

How I found Fred

You know how sometimes you see something, and it stays with you, even though you never really think about it. So it was with this exceptional piece of jewelry I saw. The concept was absolutely perfect, and execution ... stellar comes to mind. So I decided to look around and find out who the "guilty" maker is. And it turns out its Fred. Fred Samuel is a jewelry creator, who founded label FRED in Paris in 1936, and since then had opened a number of boutiques around the world. Excluding a small hiatus during the WWII, when Fred joined the French Foreign Legion and fought with the Resistance, he spent his life designing, casting, and giving word perfect pieces of pleasure. And even though the company was sold to LVMH group 12 years ago, traditions of the FRED label continue to flourish. LVNH was picked exactly for the proximity of its values and sensibilities to that of Fred himself. Have you seen his work.... oh sure-- Fred is the designer of the "Pretty Woman" necklace that was so prominently featured in that movie, and more recently Bond girls of "Casino Royale" got to wear his work. I do hope that the good work they do in memory of Fred now will continue for many years to come.

P.S. Last year the company reached into the orient, and new boutiques in Beijing and Dubai were opened. I can only hope the next one will be close to me :)

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